Brand Kit Canva Template
Keep your brand cohesive and consistent and save time when outsourcing design work. This editable template reduces back-and-forth frustration with designers because it contains all the necessary details about your brand’s identity.
*WORKS WITH BOTH FREE & PAID VERSIONS OF CANVA*
This template is for you if:
😟 You’ve struggled to stay consistent with your brand as your business evolved. Whether you started a new business or went thru re-branding exercises, it’s been tough to build a recognizable brand across your website, social media, and products.
😟 You don’t want people to view you as unprofessional. You don’t want potential clients to see a messy, inconsistent brand and think the work you do is sloppy or that you lack attention to detail.
😟 You’re nervous hiring a designer - because what if they can’t get your brand right?! You’re drained just thinking about explaining everything and all the time it’ll take to hand-hold them thru the process.
Use a Brand Kit to create a great first impression
A brand kit communicates the visual elements and vibe of your brand, ensuring you maintain a professional, consistent and cohesive look-and-feel across all your channels.
Our template makes it really easy for you to create and share your brand kit with designers, agencies and other collaborators, so everyone is on the same page about your brand’s identity.
All the key brand elements you need in one template.
Our Brand Kit Canva Template contains 3 pre-designed pages that ensure you and anyone working for you consistently follow the brand guidelines.
Page 1: Logos, Color Palette, and Typography
Includes a section for all logo variations, which gives a designer options that best fits where it’s being displayed.
——
Define your brand’s color palette. Update placeholder text with the unique IDs for each color, so it always matches.
——
For typography, provide the font names used in your headings, subheadings and body text. This ensures a designer isn’t randomly picking the font style when laying out copy.
Page 2: Secondary Visual Elements
These are other visuals that help flesh out the mood and feeling you want your brand to evoke.
Textures and patterns in your brand colors add visual flair to designs. They help create a vibe that is fun, whimsical, serious, professional, calming, etc. This can also include custom icons.
——
Add key brand images that represent feelings and concepts your audience should associate with your brand. This includes your headshot, brand photos, and images of your Ideal Customer.
Page 3: Messaging
Knowing the words and tone of voice you want your brand to convey affects how others communicate to your audience on your behalf.
Brand Vision is a 2-3 sentence statement that describes your mission, meaning the type of impact you want to make with your brand and why.
Brand Stories highlight the connections you want to make with your target audience. What stories should be conveyed so people get to know your brand on a more intimate level?
Hi, I’m Klara Cu, CEO of Conquer the Digital Empire, a creative studio for course creators and coaches.
I want you to know how to build a brand you’re proud of and that’s memorable to your audience.
As a designer, I know that when there aren’t clear guidelines to follow, it leads to more revisions and back-and-forth with clients to nail the brand.
That’s why I created this template - to help the design process go faster between Clients and Designers. Plus, Canva makes it easy and intuitive to update the template in just a few minutes!
About the Template Creator
Make it easy for you and your team to create and maintain that professional look and feel.
This PDF contains your access link.
Once you purchase the template, you will be emailed a PDF with an access link. Once you click the link, you’ll open a copy of the template in your Canva account.
*Works with both free and paid Canva accounts.*